Tuesday, March 2, 2010
Goodbye To Yorkshire
It's offical. Tetley's is to be brewed by Marston's in Warwickshire from 2011. That's proper, Tetley cask ale - not the weird 'Smoothflow' beer-flavoured drink with all the character of a McDonald's Thick Shake. That will continue to be synthesised in God's Acres, albeit in Tadcaster rather than Leeds. I'm not actually a Tetley drinker - but a lot of people are, especially in West Yorkshire which must still be the beer's core market. It's the pint of choice at my dad's club, despite the Taylor's brewery being 200 yards away. There will probably be some sort of boycott by the more patriotic Tykes, but ultimately the once-legendary brand will fade away to nothing more than a memory of a monocled hunstman.
Pete Brown has interviewed Darran Britton of Carlsberg about this sorry state of affairs.
(picture from newswampthing)